British Cycling, the governing body for cycling in Great Britain, has entered into a four-year partnership with the Italian cycling apparel brand, Alé Cycling.
Under the agreement, Alé has become the official on-bike clothing supplier for the entire Great Britain Cycling Team, providing performance wear across all Olympic and Paralympic disciplines, including road, track, mountain bike, BMX, and para-cycling.
The partnership has commenced immediately, equipping the team for upcoming events and extending through the 2028 Olympic Games in Los Angeles. Alé will supply a comprehensive range of on-bike clothing, including jerseys, bib shorts, base layers, and other essential performance wear.
Commenting on the partnership, Performance Director for the Great Britain Cycling Team, Stephen Park CBE, said, “As GBCT, we are renowned for our world-leading training and competition apparel and needed a partner that would be able to not only meet our current performance level but work with us to continuously develop these standards as we start our preparations for LA 2028.
“Alé have already expressed their commitment and excitement in working with our in-house team to progress further innovations in fabric, design and aerodynamics, so athletes feel proud and confident in the new jersey as they head out to inspire the nation.”
Alessia Piccolo CEO of APG, the company to which Alé belongs, added, “For Alé, it’s a huge honour to be the Official Partner of British Cycling. For over three decades, we have equipped champions, bringing innovation, passion and high-quality apparel to the roads of the WorldTour.
“This new collaboration with the Great Britain Cycling Team represents a unique opportunity to continue creating increasingly high-performance garments across all of GBCT’s disciplines, crafted with expertise and one we’re incredibly excited and proud to take on.”
Chief Commercial Officer for British Cycling, Darren Henry, continued, “We are delighted to be entering into this new chapter with Alé as our official on-bike clothing partner for the next four years. We welcome them into the growing portfolio of commercial partners at British Cycling and we look forward to working with them to help grow their brand in the UK market.”
Alé Cycling is an Italian cycling apparel brand renowned for its high-quality, performance-driven clothing. Founded in 2013, Alé specializes in designing and manufacturing technical garments specifically tailored for women cyclists, with a focus on innovation, style, and the use of advanced materials and meticulous craftsmanship.
The British cycling team demonstrated its excellence at the 2024 Paris Olympics, winning an impressive 11 medals. Cycling was the second most successful discipline for Team GB at the Games, after rowing, highlighting the continued strength and ambition of British cycling.
This partnership with Alé Cycling follows a series of recent announcements by British Cycling, including alliances with Renold, the market-leading power transmission business, Lloyds Bank, the British retail and commercial bank, and IMG, the global sports, fashion, events, and media giant.