India is making history in the world of sports as it hosts its first-ever World Pickleball Championship, which opened today at the prestigious Cricket Club of India (CCI) in Mumbai.
The highly anticipated event, part of the WPC Series – Asia Pacific, will run from November 12 to 17, 2024, drawing a global audience and setting a new benchmark for pickleball in India.
With around 650 players from six to seven countries, including Australia, Vietnam, Taiwan, Poland, and Singapore, the tournament has attracted a strong international lineup. This showcases not only India’s growing influence in the sport but also the increasing popularity of pickleball worldwide, as players vie for top honours in a thrilling competitive environment.
The event has received robust support from the All India Pickleball Association (AIPA), the governing body of the sport in India, which has gathered an impressive roster of sponsors to enhance the championship’s profile.
The leading global brand, Skechers is serving as the official kit partner, equipping players with stylish and functional attire. The Cricket Club of India, an iconic venue known for hosting major sports events, is the official venue partner. Franklin, a top sports equipment brand, is the tournament’s ball partner, ensuring players compete with high-quality gear.
The digital coverage of the event is powered by Amuzi Sports, a specialised sports development company and official digital broadcaster. Fans from around the world can follow the action live. Khelomore, an innovative platform for sports venue booking, is the official registration partner, having streamlined participant sign-ups. The International sports experiential learning program, IISM World, adds intellectual value to the tournament as the official knowledge partner.
In a further boost to the championship’s reach, DD Sports, India’s state-owned sports television channel, is the official broadcasting partner, bringing the excitement to a national audience. The Swedish luxury automobile manufacturer, Volvo lends a touch of elegance as the official luxury automobile partner. District by Zomato, an experiential app by Zomato, has joined as the experience partner, curating exclusive dining experiences for players and attendees.
DCB Bank, a leading private sector bank in India, is the official banking partner, providing essential financial support. Additionally, Prabodhankar Thackeray Krida Sankul has joined as an associate partner, contributing to the event’s success.
This landmark tournament signals a pivotal moment for pickleball in India. As the sport gains traction nationwide, the World Pickleball Championship is poised to inspire a new generation of players and enthusiasts, bolstering India’s role in the global pickleball landscape.