Aston Martin Aramco Formula One Team has unveiled a new multi-year global partnership with Ma’aden, Saudi Arabia’s largest mining and metals company.
This collaboration highlights a shared vision between the iconic motorsport team and the rapidly growing mining leader to drive sustainability, foster technological advancements, and attract top talent to the mining industry.
Under this agreement, Ma’aden’s branding will be prominently featured on Aston Martin’s cars, beginning with the 2024 Brazilian Grand Prix. The partnership aligns with both companies’ commitment to innovation, excellence, and Formula 1‘s goal of achieving net-zero carbon emissions by 2030.
Lawrence Stroll, Executive Chairman of Aston Martin Aramco F1, expressed his excitement about the new alliance and said, “We are delighted to welcome Ma’aden as a partner of Aston Martin Aramco. It is an important step in our journey in Formula One and demonstrates the attractiveness of our team for brands with a long-term vision for success like Ma’aden.
“Together we share a common objective towards a sustainable future in line with Formula One’s goal of becoming net zero by 2030. In our respective fields we both strive for excellence, maintain high standards and push the boundaries of technology. We look forward to working with Ma’aden in 2024 and beyond.”
Bob Wilt, CEO of Ma’aden added, “Partnering with Aston Martin Aramco Formula One Team is a great opportunity for Ma’aden to really own its place as one of the fastest-growing players in the global mining industry. Together we are an ideal fit, with a shared competitive spirit and closely aligned values of continuous improvement and teamwork.
“We are both on ambitious growth journeys. And we both have an aim to not only accelerate advancements in our respective fields but to showcase and garner excitement about our industry to a new generation, done through the lens of technology, sustainability and progress. Ma’aden is excited to collaborate with Aston Martin Aramco to build a brighter future, both on and off the track.”
Leveraging Formula 1’s worldwide platform, the collaboration aims to elevate Ma’aden’s visibility, highlighting its dedication to sustainable mining practices and positioning the company as a top career destination for emerging talent in the industry. Aston Martin and Ma’aden will work together to explore innovative solutions that align with their shared values of environmental stewardship and technological advancement.
Headquartered in Riyadh, Ma’aden was founded in 1997 to spearhead the development of Saudi Arabia’s mineral resources. Today, it stands as the largest mining company in the Middle East and a significant contributor to Saudi Arabia’s economic diversification. Ma’aden focuses on extracting and processing essential minerals, such as gold, phosphate, and aluminium, playing a key role in the nation’s industrial and export growth.
This partnership with Ma’aden is the latest addition to Aston Martin Aramco F1 Team’s growing list of global sponsors in 2024, which includes major commercial agreements with SentinelOne, Financial Times, NetApp, and OMP.
Aston Martin is currently fifth in the Constructor’s Championship, fueled by the impressive performances of drivers Fernando Alonso and Lance Stroll. The outcome of today’s Sprint and Qualifying sessions will be crucial as Aston Martin seeks to maintain its hold on the points table and secure a strong grid position for the upcoming race.