The English Football club, Tottenham Hotspur have announced a new partnership with FURSYS GROUP, a leading South Korean furniture and office solutions provider.
Through this strategic collaboration, FURSYS GROUP serve as Tottenham Hotspur’s official furniture manufacturing partner, supporting both the men’s and women’s teams.
This partnership reflects a shared commitment to innovation, quality, and excellence. As part of the collaboration, FURSYS GROUP will introduce its brand SIDIZ, a subsidiary specialising in ergonomic seating integrated into Tottenham Hotspur Stadium’s key areas, including players’ lounges, offices, and meeting rooms. This installation aims to enhance the comfort and experience for players, staff, and visitors, further establishing Tottenham’s stadium as a world-class sports venue.
In addition to supplying furniture, the partnership grants FURSYS GROUP prominent brand visibility within the stadium, as well as across digital platforms, social media, and player appearances. This exposure is expected to boost FURSYS GROUP’s global presence and reinforce its brand within the sports industry.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, expressed enthusiasm about the new partnership and said, “We are delighted to be bringing FURSYS GROUP on as a partner of the Club. FURSYS GROUP’s innovative and industry-leading approach fully aligns with our values, and we are looking forward to working together and using our visibility across Asia, in particular, to help drive awareness of the brand.”
Taehee Sohn, Chief Executive Officer of FURSYS GROUP, added, “We are thrilled to announce our official partnership with Tottenham Hotspur. Tottenham’s slogan, ‘To Dare Is To Do’, perfectly aligns with the spirit of FURSYS GROUP. Just as Tottenham dares to challenge and strive for victory, we relentlessly innovate and boldly pursue new solutions to enhance the lives of our users. This partnership marks a significant milestone for FURSYS GROUP, offering a unique opportunity to deliver our values and industry-leading products to customers around the world.”
Catalina Kim, CEO of C&P Sports Ltd. brokered this deal, added, “It’s always a privilege to work with Tottenham and a company like FURSYS GROUP. We are excited about this partnership and thank you to everyone who helped make this happen.”
This partnership marks a significant milestone for Tottenham Hotspur and FURSYS GROUP and is anticipated to have a positive impact on both organisations.
This alliance comes as the North London club expands its corporate partnerships, following recent agreements with brands like Fuji Kizai, Kraken, BetMGM, Citygreen Sports Group, bp, and Castrol.
On the field, Tottenham’s men’s and women’s teams are currently positioned eighth in their respective league tables. Upcoming fixtures for the men’s team include high-profile Premier League matches against Aston Villa and Manchester City, as well as UEFA Europa League clashes with Roma and Galatasaray. The women’s team will face off against teams like West Ham, Arsenal, and Manchester City and participate in the Women’s League Cup, with matches against Aston Villa on the horizon.