Manchester United, one of the world’s most renowned football clubs, have announced a new partnership with Tiger Beer, a leading global beer brand.
This collaboration has brought together two powerful names, uniting them through their shared values of excellence, passion, and innovation.
As part of the agreement, Tiger Beer has become the official beer partner of Man Utd in select markets, gaining exclusive branding rights associated with the iconic club. The partnership aims to enhance fan experiences by launching joint marketing campaigns, activations, and unique opportunities for fans to engage with Manchester United’s players and legends. These efforts will connect supporters worldwide, amplifying their passion for the club and the beer brand.
Sean O’Donnell, Global Brand Director of Tiger® Beer, expressed his excitement about the collaboration and said, “We are thrilled to announce our partnership with Manchester United, a club that shares our passion for creating unforgettable moments and connecting fans worldwide.
“Football has always been a natural association for Tiger® – it’s a sport that ignites passion, brings people together, and celebrates the same energy that drives our brand. We believe that when we uncage our inner Tiger and roar together with our tribe, we unlock the potential for great things.
“This partnership reflects our shared belief that progress is driven by collective strength and courage. As we prepare to reveal an exciting new chapter for Tiger in the upcoming weeks, we look forward to bringing the electrifying energy of matchday at Old Trafford to fans across the globe.”
Florence Lafaye, Commercial Director at Manchester United, added, “Tiger® Beer’s dedication to connecting fans globally aligns perfectly with our goal to bring our fanbase closer to the club than ever before. Together, leveraging the power and reach of Tiger Beer, we look forward to creating unique and unforgettable experiences for our fans all around the world, especially those in Asia who are such a vital part of the Manchester United community.”
Originating in Singapore, Tiger Beer is known for its crisp, refreshing taste and bold character. The brand has grown into a global favourite, especially in Asia, where it enjoys a loyal following. Its unique flavour profile, characterised by a golden hue and a subtle hoppy finish, makes it a popular choice for social gatherings.
With this new collaboration, Tiger Beer joins the Red Devils’ global partners, including Snapdragon, Qualcomm, Konami, and DHL, further solidifying the club’s expansive commercial reach.
Currently, the club from Manchester finds itself in 14th place in the Premier League standings. Upcoming fixtures against Brentford and West Ham provide critical opportunities for the team to climb the table, while a highly anticipated UEFA Europa League clash against Fenerbahçe, managed by former United boss, José Mourinho, and a Carabao Cup Round of 16 tie against Leicester City add to the team’s busy schedule.
