In a strategic move to bolster their competitive edge in the upcoming I-League season, Shillong Lajong Football Club have forged a partnership with Royal Challenge Packaged Drinking Water.
This collaboration provides the club with crucial financial support and brand visibility, solidifying their position as a prominent force in Indian football.
As a co-sponsor of Shillong Lajong, Royal Challenge will contribute significantly to the club’s resources, enabling them to invest in player development, infrastructure improvements, and team operations. This partnership aligns with both organisations’ shared commitment to excellence and their passion for the beautiful game.
Larsing LD Sawyan, Managing Director of Shillong Lajong FC, expressed his enthusiasm for the collaboration, stating, “We are thrilled to welcome Royal Challenge Packaged Drinking Water into the Shillong Lajong family. Their commitment to excellence and innovation aligns seamlessly with our club’s values. This partnership will undoubtedly enhance our efforts to make a significant impact in the I-League and bring joy to our passionate fanbase.”
Royal Challenge Packaged Drinking Water team echoed this sentiment, emphasising their excitement about supporting Shillong Lajong. A spokesperson from the company said, “We are proud to partner with Shillong Lajong FC, a club that truly embodies the spirit and passion of Indian football. Together, we aim to create memorable experiences for football fans, embrace the #ChooseBold philosophy, and build a legacy in the sport and build a legacy in the sport.”
This partnership benefits both parties. The Reds will gain access to additional resources to strengthen their team and compete at a higher level. Royal Challenge, a renowned brand known for its purity and taste, will benefit from the club’s wide reach and passionate fanbase.
Royal Challenge is a leading brand of packaged drinking water known for its purity and taste. The company is committed to sustainability and environmental responsibility.
Shillong Lajong FC is a professional football club based in Shillong, Meghalaya. The club has a rich history and a passionate fan base. After a four-year absence, they returned to the I-League in the 2023-24 season and finished eighth.