In a strategic move to enhance the viewing experience for cricket fans, Star Sports, the exclusive broadcaster of the ICC Women’s T20 World Cup 2024, has announced partnerships with Dream11 and Asian Paints.
Dream11, India’s largest fantasy sports platform, will bring its unique interactive experience to the tournament. Fans can create virtual teams of players and compete against others for prizes. The partnership also includes a new advertising campaign, “Poora Fan Bano” (Become a Complete Fan), aimed at encouraging deeper engagement with the sport.
Asian Paints, a global leader in paints and coatings, will add a vibrant touch to the tournament.
These partnerships are expected to significantly boost the reach and popularity of the ICC Women’s T20 World Cup. By offering fans innovative ways to engage with the tournament, Star Sports, Dream11, and Asian Paints are creating a memorable sporting experience.
Dream11 is India’s largest fantasy sports platform, where users can create virtual teams of real-life players and compete against others based on the players’ actual performance in real-world matches. It’s a popular platform for cricket and football fans, offering a unique way to engage with their favourite sports.
Asian Paints is one of the largest paint manufacturers in the world, with a strong presence in India and several other Asian countries. Known for its diverse range of paints and coatings for both residential and commercial use, Asian Paints has established itself as a trusted brand in the industry. With a focus on innovation and quality, the company has consistently introduced new products and technologies to meet the evolving needs of its customers.
Star Sports is a leading sports network in India, broadcasting various sporting events, including cricket, football, tennis, and more. Known for its high-quality commentary and analysis, Star Sports is a favourite among sports enthusiasts nationwide.
The ICC Women’s T20 World Cup kicks off today with an exciting doubleheader. Bangladesh will face Scotland at 3:30 PM IST, followed by a clash between Pakistan and Sri Lanka at 7:30 PM IST.