The Uttarakhand Premier League (UPL), the state’s premier cricket tournament, has announced a significant partnership with KEI Wires and Cables for the ongoing 2024 season.
The wire and cable company is the official “powered by” partner of the league.
This collaboration is expected to elevate UPL’s profile and attract a wider audience of cricket enthusiasts across India. KEI Industries Limited, a leading manufacturer of electrical cables and wires, brings its expertise and reputation to the partnership.
KEI Industries Limited (KEI) boasts a rich heritage dating back to 1968. Founded as a partnership firm initially named Krishna Electrical Industries, KEI began its journey by manufacturing rubber cables specifically designed for home wiring. Over the years, the company has grown into a leading player in the electrical sector, offering a diverse range of high-quality electrical cables and wires.
The UPL, which features five men’s and three women’s teams, is being held at the Rajiv Gandhi International Cricket Stadium in Dehradun from September 15-22. Today’s matches promise excitement, with Nainital Ninjas facing off against Haridwar Heroes at 3:30 PM IST, and USN Indians battling Pithoragarh Champs at 7:30 PM IST.
KEI Wires joins Patanjali, the renowned Ayurvedic and wellness company, as a major sponsor of the UPL. The tournament is being broadcast live on Sony Sports Network and FanCode.