Mohun Bagan Super Giant, one of the most iconic football clubs in India, have announced a new partnership with Arun Icecreams, a leading Indian ice cream brand.
The partnership sees Arun Icecreams become an associate partner of the club, further strengthening its presence in the sports marketing landscape.
As part of the collaboration, Arun Icecreams’ logo will be prominently featured on the back of Mohun Bagan Super Giant’s playing kit. The partnership will also include joint marketing initiatives, fan engagement, and brand activations at the Mariners matches.
Arun Icecreams, a subsidiary of Hatsun Agro Product is renowned for its delicious and innovative products and has a strong presence in the Indian market. With a diverse range of flavours and a commitment to quality, the brand has garnered a loyal customer base. This partnership with Mohun Bagan Super Giant aligns with Arun Icecreams’ goal of reaching a wider audience and connecting with passionate football fans.
As the Indian Super League (ISL) 2024-25 season kicks off today, the Mariners will be looking to make a strong statement and avenge their loss to Mumbai City FC in the previous season’s final. The team will also participate in the AFC Champions League Two, beginning its campaign on September 18 against Ravshan Kulob.