100 Sports Management Private Limited, a leading marketing, broadcasting, production, talent, and event management company, has announced the acquisition of exclusive broadcast and digital media rights for the upcoming Paris 2024 Paralympic Games in India.
This development has marked a significant milestone in the company’s commitment to promoting Paralympic sports and enhancing their visibility within the country.
Commenting on the occasion, Ravindra Bhati, Founder of 100 Sports Management Private Limited, said, “This is more than just a broadcasting deal for us. It’s about sharing stories that inspire and motivate, about creating a platform where everyone can witness the power of human potential. We are committed to providing comprehensive coverage that not only entertains but also educates and uplifts our audiences.”
Devendra Jhajharia, President of Paralympic Committee of India, added, “We are thrilled that 100 Sports has secured the exclusive rights to broadcast the Paris 2024 Paralympic Games in our region. This is a monumental step towards increasing the visibility of our athletes and the Paralympic movement in India. The Paralympic Games are a celebration of human resilience, and with this partnership, we are confident that the stories of our incredible athletes will reach and inspire millions across India.”
Sumit Antil, who has been a dominant figure in F64 category Javelin throw said, “As an athlete, it’s incredibly motivating to know that our performances at the Paris 2024 Paralympic Games will be broadcast across India. This partnership with 100 Sports Management means that our stories, our struggles, and our victories will be shared with millions of people who may never have seen Paralympic sports before. It’s a chance to inspire the next generation and show them that no challenge is too great to overcome.”
The agreement grants 100 Sports Management the exclusive rights to televise and digitally distribute the Paralympic Games across India. The company will be responsible for providing comprehensive coverage, including live events, highlights, and behind-the-scenes content, to a wide audience.
The Paris 2024 Paralympic Games will be held from August 28 to September 8, 2024. Indian athletes have appeared in every edition of the Summer Paralympics since 1984, though they made their official debut at the 1968 Summer Paralympics. In the Tokyo Paralympics, the Indian contingent bagged five gold, eight silver, and six bronze medals. This year, 69 athletes will participate in 12 sports, including archery, athletics, badminton, and shooting.